Love not the world, neither the things that are in the world. If any man love the world, the love of the Father is not in him. For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world. And the world passeth away, and the lust thereof: but he that doeth the will of God abideth for ever.
—1 John 2:15–17
The lust of the eyes, as St. John the Theologian calls it, might be called the sin du jour. Ours is a visual society. Advertisements, television, movies, billboards, posters, Internet pop-up windows: Never before has mankind been bombarded by so many visual images whose chief aim is to attract our attention . . .