From the September, 2005 issue of Touchstone
Jordan's Light by Ryan J. Jack McDermott

Jordan’s Light

Ryan J. Jack McDermott on How Jesus Makes You Young Again

I woke to an epiphany in the middle of the night. I had been dreaming of Michael Jordan on the Wheaties box, coupled with the slogan, “Be like Mike.” When I came out of the dream, I saw, as in a vision, that part of the Gatorade commercial where Jordan tilts his head back to slug a bottle as his body turns into a silhouette, and the yellow and orange electrolytes swim down to his toes, and I thought: Gregory of Nyssa!

The “Be like Mike” campaign is proof that the patristic doctrine of deification—of deep and intimate union with Christ—was never forgotten, just culturally transposed. The Gatorade commercia . . .


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