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CONTOURS OF CULTURE
Fundamental to our nature is the fact that we communicate. God speaks; as his image-bearers, so do we. God is a community of persons; we were made to live and can thrive only in community, to know who we are by virtue of communicative relations with others. Because communication and community are so basic to our existence and our sense of identity, technologies that enable and direct how we communicate can have a powerful effect on how we imagine who we are.
All technologies shape the way we engage with things and people, and they thus encourage certain ways of understanding things and people. Technologies do not just enable us to perform tasks; they work on our imaginations. They give us metaphors for understanding that shape our experience and our desires. They also establish patterns of everyday practice that arrange our perception of reality. And often, if we perceive things in certain ways, we easily begin to conceive of them in certain ways. This is why communications technologies—gadgets and systems of gadgets that structure our giving and receiving of ideas and experiences, that mediate the world to us—have such a powerful impact in shaping our culture.
Typically, Christians have worried about the explicit content that communications technologies mediate. And so when they grumble about the pernicious effects of "the media," they are concerned about the popularizing of certain ideas. They are much less aware of the ways in which—long before problematic content comes to the surface—living in a mediated world affects our consciousness and sense of identity in deep and far-reaching ways.
Flattery & Options
There are few books that explore these effects with more insight and energy than Thomas de Zengotita's Mediated: How the Media Shapes Your World and the Way You Live in It. De Zengotita dissects a wide range of cultural life: from mean girls in middle school, to teenagers with a narcissistic sense of entitlement, to baby boomers in denial about the inevitability of death, to the ubiquitous assumption that niceness is the noblest virtue and empowerment the highest good. Throughout, he discerns the profile of the mediated self: a restless consumer of infinite options, bedazzled by means of communication but bereft of confidence about ends.
One of de Zengotita's most astute perceptions concerning the confectionary spirit of our age—glossy on the outside, hollow through and through—is that we live in a fog of flattery. We are constantly being addressed; like premodern potentates, our attention is routinely demanded in a manner that amplifies a sense of agency and power. Click here, download this, upgrade that, there's an app for that, tune in tomorrow. For some, it's an exhausting chore, but for many, it's an exhilarating rush.
As de Zengotita parses it, it's all about flattery and options. "Mobility among the options in a virtualized environment gives to human freedom a new and ironic character. You are completely free to choose because it doesn't matter what you choose. That's why you are so free. Because it doesn't matter."
Mediated is more an exploratory essay than a sustained argument. Each chapter features vignettes from the phenomena of everyday life from which de Zengotita draws almost sacramental meaning. But rather than representing higher realities, these everyday experiences seem to confirm the absence of reality. Living in the physical world involves fixed structures and boundaries. Mass. Gravity. Inertia. The virtual world of mediated life is a world of lightness and gentleness.
The muted, gliding, plasmic poofs and puffs and pings of desktop alias and window behavior, the rippling minimalism of point-and-click transactions, the murmur of shuffling e-mails—it's all so easy, so you do more, more checking to see, more forwarding, more CCing, more browsing; it's all so easy, so insulated, compared with actual human encounters and the clumsy stubbornness of implements and furnishings in the physical realm, things you have to handle, things with weight, things that have other sides, things that insist on being what they are.
Our winsome gadgets gladly provide the metaphors that guide us in this brave new world. "It's as if you live in a nested set of consoles, each with its own Undo and Rewind buttons. . . . So the real world, dissolving into optionality, is reconstituting itself on a place that transcends ancient solidities of nature and custom, craft and industry." All that is solid melts into air.
A Threshold Crossed
De Zengotita recognizes that this process has been going on since early industrialization, but he argues that it crossed a qualitative threshold with the rise of new media. He makes a powerful (if allusive and indirect) case that the narcissism and nihilism of postmodern culture is an effect, not of French literary critics or German philosophers, but of the tone and texture of mediated life. "Mediated people in a world of effects aspire to elude all genuinely tragic visions of the human condition." In a world of media-flattered selves, "we experience any limit, even a purely logical limit, on what might be possible as an unjustified imposition on our freedom. . . . The idea that everyone has their own reality, constituted by their own experiences and perceptions, comes almost automatically."
As a college student, I chose to study communications, focusing my studies on film theory and my practical work in radio production. I was hopeful that media could be used to advance good ideas and well-lived lives. Thomas de Zengotita's Mediated is a sober reminder that our use of communications technologies is not self-adjusting toward beneficial ends. Our media hygiene must be guided by principles and practices not sustainable by the virtual means of electronic communication, which is to say that media must serve rather than shape our face-to-face encounters in real, bounded, limited communities.